University Master's Degree in Tourist Destination Management - 10th edition
University Master's Degree in Tourist Destination Management
Programme
Knowledge area: economic sciences, business administration and management, marketing, trade, accounting and tourism
For students who have started studies from the 2025-26 academic year
For students who have started studies until the 2024-25 academic year
For students who have started studies from the 2025-26 academic year
| YEAR | COMPULSORY CREDITS | OPTIONAL CREDITS | MASTER'S THESIS CREDITS | TOTAL CREDITS |
|---|---|---|---|---|
| 1st | 31 | 17 | 12 | 60 |
| TOTALS | 31 | 17 | 12 | 60 |
FIRST YEAR: Compulsory Subjects
| CODE | SUBJECT | CREDITS |
|---|---|---|
| Yearly | ||
| 21685301 | Master's Thesis | 12 |
| First semester (Online) | ||
| 21685101 | Economic Analysis of Tourist Markets | 5 |
| 21685102 | Destination Spaces and Places | 3 |
| 21685103 | Innovation and Creativity in Tourism | 3 |
| 21685104 | Tourism Marketing | 3 |
| 21685105 | Destination Planning and Management | 3 |
| 21685106 | Tourism Sectors and Systems | 5 |
| Second semester (Face-to-face) | ||
| 21685107 | Cartographic and Geoanalytic Methods in Tourism | 3 |
| 21685108 | Qualitative Methods in Tourism Analysis | 3 |
| 21685109 | Quantitative Methods in Tourism Analysis | 3 |
OPTIONAL SUBJECTS:
| CODE | SUBJECT | CREDITS | SUBJECTS OFFERED 2025-26 |
|---|---|---|---|
| 21685201 | Sustainable Mobility | 3 | No |
| 21685202 | Strategic Communication of Brands and Territories | 3 | Yes |
| 21685203 | Experience Design | 3 | Yes |
| 21685204 | E-tourism: Strategies and Tools | 3 | No |
| 21685205 | Marketing Management | 5 | Yes |
| 21685206 | Value Chain Management | 3 | No |
| 21685207 | Governance, Stakeholders and Community Involvement in Destinations | 3 | Yes |
| 21685208 | Economic Impacts of Tourism | 3 | No |
| 21685209 | Destination Management Systems and Organizations | 3 | Yes |
| 21685210 | Destination Management and Climate Change | 3 | Yes |
| 21685501 | Internship | 6 | Yes |
For students who have started studies until the 2024-25 academic year
| YEAR | COMPULSORY CREDITS | OPTIONAL CREDITS | MASTER'S THESIS CREDITS | TOTAL CREDITS |
|---|---|---|---|---|
| 1st | 31 | 17 | 12 | 60 |
| TOTALS | 31 | 17 | 12 | 60 |
FIRST YEAR: Compulsory Subjects
| CODE | SUBJECT | CREDITS |
|---|---|---|
| First semester (Online) | ||
| 21655101 | Economic Analysis of Tourist Markets | 5 |
| 21655102 | Destination Spaces and Places | 3 |
| 21655103 | Innovation and Creativity in Tourism | 3 |
| 21655104 | Tourism Marketing | 3 |
| 21655105 | Destination Planning and Management | 3 |
| 21655106 | Tourism Sectors and Systems | 5 |
| Second semester (Face-to-face) | ||
| 21655107 | Cartographic and Geoanalytic Methods in Tourism | 3 |
| 21655108 | Qualitative Methods in Tourism Analysis | 3 |
| 21655109 | Quantitative Methods in Tourism Analysis | 3 |
| 21655301 | Master's Thesis | 12 |
OPTIONAL SUBJECTS FOR SPECIALITY:
| CODE | SUBJECT | CREDITS | SUBJECTS OFFERED 2025-26 |
|---|---|---|---|
| 21655206 | Value Chain Management | 3 | Yes |
| 21655207 | Governance, Stakeholders and Community Involvement in Destinations | 3 | Yes |
| 21655208 | Economic Impacts of Tourism | 3 | No |
| 21655209 | Destination Management Systems and Organizations | 5 | Yes |
| 21655501 | Internship | 6 | Yes |
| 21655201 | Tourist Behaviour and Practices | 3 | No |
| 21655202 | Strategic Communication of Brands and Territories | 3 | Yes |
| 21655203 | Experience Design | 3 | Yes |
| 21655204 | E-tourism: Strategies and Tools | 3 | Yes |
| 21655205 | Marketing Management | 5 | Yes |
Students who study 17 credits from the following subjects will obtain the specialty:
Specialty in Management and Governance of Destinations (Face-to-face)
| CODE | SUBJECT | CREDITS | SUBJECTS OFFERED 2025-26 |
|---|---|---|---|
| 21655203 | Experience Design | 3 | Yes |
| 21655206 | Value Chain Management | 3 | No |
| 21655207 | Governance, Stakeholders and Community Involvement in Destinations | 3 | Yes |
| 21655208 | Economic Impacts of Tourism | 3 | No |
| 21655209 | Destination Management Systems and Organizations | 5 | Yes |
| 21655501 | Internship | 6 | Yes |
Students who study 17 credits from the following subjects will obtain the specialty:
Specialty in Marketing and Branding of Destinations (Face-to-face)
| CODE | SUBJECT | CREDITS | SUBJECTS OFFERED 2025-26 |
|---|---|---|---|
| 21655201 | Tourist Behaviour and Practices | 3 | No |
| 21655202 | Strategic Communication of Brands and Territories | 3 | Yes |
| 21655203 | Experience Design | 3 | Yes |
| 21655204 | E-tourism: Strategies and Tools | 3 | No |
| 21655205 | Marketing Management | 5 | Yes |
| 21655501 | Internship | 6 | Yes |
