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Service Learning in the Bachelor's Degree in Advertising and Public Relations

Theory and technique of public relations

  • Coordination: Assumpció Huertas Roig (sunsi.huertas(ELIMINAR)@urv.cat)
  • Community organizations:
    • Academic year 2015/2016: ONG Pro Activa Open Arms.
    • Academic year 2016/2017: Oficina Joven del Tarragonés and Colla Jove Xiquets de Valls.
    • Academic year 2017/2018: Reus Town Hall and Tarragona Joven.
    • Academic year 2018/2019: Educació Animal.
    • Academic year 2019/2020: Associació Mediambiental La Sínia.
    • Academic year 2020/2021: Associació Quilòmetre Zero.
    • Academic year 2021/2022: Plataforma Cel Net.
  • Summary: In the practical part of the subject, each academic year students collaborate by providing a community service to one or more non-profit social, cultural and/or environmental entities. Among the tasks they are responsible for are: preparation of internal and external communication materials, design of communication campaigns, design of posters, logos and corporate image, writing of press releases and clippings, analysis of target groups and interests based on particular audiences and other work based on an entity's individual needs. Each academic year, the student body works collaboratively with a variety of entities, which helps their awareness and social commitment in such problems as the humanitarian situation of refugees, animal abuse and abandonment, sexual harassment among young people in nightlife, the environmental situation and defence of the territory.

Advertising creativity

  • Coordination: Natàlia Lozano (natalia.lozano(ELIMINAR)@urv.cat)
  • Community organizations: 
    • Academic year 2018/2019: Xiquets de Tarragona Tower Building Team.
    • Academic year 2019/2020: El Far Cooperative and the Topromi Foundation.
    • Academic year 2020/2021: PerCorda Association.
    • Academic year 2021/2022: Catalan Committee UNHCR (United Nations Refugee Agency).
  • Summary: Every academic year, the students on this subject put their creative and communication skills into practice in a real environment, where their motivation to improve and professionalize their work is reflected in the SL. The projects pose a creative challenge for the students, who have to delve into the problems raised by the collaborating entity and solve the communicative problem. Among the work carried out is the design of digital communication campaigns and advertising campaigns, and the creation of audiovisual pieces. This practical experience with different entities or NGOs from various fields contributes to the training of communication professionals who are socially responsible for their environment.