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Service Learning in the Degree in Advertising and Public Relations

Theory and technique of public relations

  • Coordination: Assumpció Huertas Roig (sunsi.huertas(ELIMINAR)@urv.cat)
  • Community organizations:
    • Academic year 2015/2016: ONG Pro Activa Open Arms.
    • Academic year 2016/2017: Oficina Joven del Tarragonés and Colla Jove Xiquets de Valls.
    • Academic year 2017/2018: Reus Town Hall and Tarragona Joven.
    • Academic year 2018/2019: Educació Animal.
    • Academic year 2019/2020: Associació Mediambiental La Sínia.
    • Academic year 2020/2021: Associació Quilòmetre Zero.
    • Academic year 2021/2022: Plataforma Cel Net.
  • Summary: In the practical part of the subject, each academic year the student collaborates by giving a community service to one or more non-profit social, cultural and/or environmental entities. Among the works that they develop are: the preparation of internal and external communication materials, the design of communication campaigns, the design of posters, logos and corporate image, the writing of press releases and clipping, the analysis of target groups and interests based on the identified audiences and other work, based on the needs of each entity. Each academic year, the student body works collaboratively with different entities, an aspect that also helps in their awareness and social commitment in various problems such as the humanitarian situation of refugees, animal abuse and abandonment, sexual harassment among young people during nightlife, the environmental situation and defense of the territory, among others.

Advertising creativity

  • Coordination: Natàlia Lozano (natalia.lozano(ELIMINAR)@urv.cat)
  • Community organizations: 
    • Academic year 2018/2019: Colla Castellera Xiquets de Tarragona.
    • Academic year 2019/2020: El Far Cooperatiu and Fundació Topromi.
    • Academic year 2020/2021: Asociación PerCorda.
    • Academic year 2021/2022: Catalan Committee UNHCR (United Nations Refugee Agency).
  • Summary: Each academic year, the students of the subject develop their creative and communication skills in a real environment, where the motivation generated by the self-improvement and professionalization of their work is reflected in the APS practice. The projects pose a creative challenge for the student body, which has to delve into the problems raised by the collaborating entity and solve the communicative problem. Among some of the works carried out is the design of digital communication campaigns, design of advertising campaigns, creation of audiovisual pieces, etc. These PHC practices throughout the course with different entities or NGOs from various fields, contribute to the training of communication professionals who are socially responsible with their environment.