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Service Learning in the Degree in Business Administration, Finance and Accounting

Final Degree Project - Standardisation of criteria for integrated strategic communication in social networks

  • Coordination: Fernando Campa Planas (fernando.campa(ELIMINAR)@urv.cat)
  • Community organization: Caritas Diocesana of Tarragona.
  • Summary: This final degree project, undertaken by two students during the academic year 2020-21, focused on analyzing the activity carried out by Cáritas Tarragona on the social networks and other communication channels. A definition was given of strategic communication on the social networks of Cáritas de Tarragona, and some recommendations were made about communication in the media and the design of the website.