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Service Learning Experiences in the Bachelor’s Degree in Advertising and Public Relations

Advertising creativity

  • Coordinator: Natàlia Lozano (natalia.lozano@urv.cat)
  • Community organization: Xiquets de Tarragona human towers group (Colla de Castellers)
  • Summary: The aim of this project is to promote this human towers group and recruit new members by launching an advertising campaign on social networks. Students created three audio-visual segments, which will be distributed via Instagram to young audiences in the city. The creative process for this campaign reproduces an authentic relationship between an advertiser and a communications agency, with briefings, the design of a creative strategy, the creation of an advertising campaign, the production of advertisements and the final presentation. 

Theory and technique of public relations

  • Coordinator: Assumpció Huertas Roig (sunsi.huertas@urv.cat)
  • Community organization: 
    • Academic year 2015-16: Pro Activa Open Arms
    • Academic year 2016-17: Young Office of Tarragonés, Colla Joves Xiquets de Valls
    • Academic year 2017-18: Involvement, citicenship and transparency - Reus City Hall, Tarragona Jove – Tarragona City Hall
    • Academic year 2018-19: Animal Education Asociation
  • Summary: 
  • Academic year 2015-16: The present project aims to help the communication and dissemination of the NGO Pro Activa Open Arms, which is saving the lives of Syrian refugees on the coast of the island of Lesbos. Through this communication we help the NGO to make itself known, to raise funds and to enable them to continue their work. Through this communication students have helped the NGO to make itself known, to raise funds and to allow them to continue their work, as well as to communicate the situation that the Syrian refugees are suffering in trying to reach Greece by sea from Turkey. The NGO is dedicated exclusively to relief and hasn't professionals working in the dissemination of their activities. In order to respond to the need to disseminate the tasks they carry out, bearing in mind that the NGO has made itself known internationally in a short time, students have designed the communication campaign, its clipping and the writing of press releases. The NGO has recognized and used part of the work of the students, which has helped in the visibility of the NGO and, therefore, also the awareness and social recognition of the importance of the tasks they perform.
  • Academic year 2016-17: There have been 2 different projects:
    First, the Young Office of Tarragonés have detected a lack of knowledge of the services offered in the equipment by the young public of the region. In the practical part of the subject corresponding to the social networks agenda, the student analyzes the channels of communication created by the entity in order to reach the population and makes proposals of targets and interests according to the identified audiences: parents of young people aged 12-16 years, teenagers 12-18 years old, young people aged 21-22 and students.
    Secondly, Colla Joves Xiquets de Valls is in an important moment of change in the board and in the way of managing itself. They have always been one of the most powerful groups and in recent years have suffered an internal crisis in every way. The entity needs a boost in its internal and external communication, understanding its position as a group that values ​​people and social relationships above all else.