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URV

Service Learning Experiences in the Bachelor’s Degree in Advertising and Public Relations


Theory and technique of public relations

  • Coordinator: Assumpció Huertas Roig (sunsi.huertas@urv.cat)
  • Community organization: Pro Activa Open Arms
  • Summary: The present project aims to help the communication and dissemination of the NGO Pro Activa Open Arms, which is saving the lives of Syrian refugees on the coast of the island of Lesbos. Through this communication we help the NGO to make itself known, to raise funds and to enable them to continue their work. Through this communication students have helped the NGO to make itself known, to raise funds and to allow them to continue their work, as well as to communicate the situation that the Syrian refugees are suffering in trying to reach Greece by sea from Turkey. The NGO is dedicated exclusively to relief and hasn't professionals working in the dissemination of their activities. In order to respond to the need to disseminate the tasks they carry out, bearing in mind that the NGO has made itself known internationally in a short time, students have designed the communication campaign, its clipping and the writing of press releases. The NGO has recognized and used part of the work of the students, which has helped in the visibility of the NGO and, therefore, also the awareness and social recognition of the importance of the tasks they perform.