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URV

Service Learning Experiences in the Bachelor’s Degree in Business Administration


Final project - Development of a communication strategy

  • Coordinator: Dolors Setó (dolors.seto@urv.cat)
  • Community organization: Food Bank
  • Summary: As part of the Service Learning Programme, that Final Project of the academic year 2013-14 aimed to design a communication strategy for the "Food Bank" so that the organization could increase its social visibility and, at the same time, attract different types of volunteers from civil society and new corporate partners. The communication strategy combined elements that make it possible to get in touch with different stakeholders in a more personalized way with other traditional media, such as social networking, which will allow the social organization to reach new audiences. Encouraging the use of social networks is crucial. More specifically, the communication strategy for the "Food Bank" social organization will aim to:

    - Find more volunteers for the organization
    - Incorporate new corporate partners
    - Provide a better public image
    - Be open to the society
    - Reinforce its presence in the social networks
  • You can listen to the experience in Tarragona Ràdio

Final project - Model study of relations with collaborating companies

  • Coordinator: Noemí Rabassa Figueras (noemi.rabassa@urv.cat)
  • Community organization: Bank of Blood and Tissues
  • Summary: If social initiatives such as the Blood and Tissue Bank are to be visible, accepted and participated in by the general public, relations with companies and organizations need to be established so that collective goals can be achieved. Companies are aware of the importance and the need to develop strategies and politics of social responsibility, so the main aim of this study of the academic year 2014-15 aimed on the propose and analysis of effective models of collaboration between these entities.

Final project - Cost of mobile unit campaigns

  • Coordinator: Maria Araceli Rodríguez (araceli.rodriguez@urv.cat)
  • Community organization: Bank of Blood and Tissues
  • Summary: The Blood and Tissue Bank manage the whole blood process, from the moment of donation to the final transfusion, for many of the major hospitals in Catalonia. Using the experience accumulated, this project of the academic year 2014-15 aimed to: (i) determine the cost of each of the mobile unit campaigns; (ii) design indicators to compare the efficiency of each of these campaigns; and (iii) provide managers of the mobile unit with a computer tool that allows them to update and manage the economic information about the service so that they can improve future management of the budget and organize blood donation campaigns.
    It is an interdisciplinary project carried out jointly with the Degree in Finance and Accounting.

Final project - Communication and organization between branches of Caritas

  • Coordinator: Antoni Vidal Suñé (antoni.vidal@urv.cat)
  • Community organization: Caritas in Reus
  • Summary: Originating from the URV's 1st Social Projects Marketplace, this final project (TFG) of the academic year 2014-15 analyzed the current operation of the organization and made recommendations for it to increase the efficiency with which it provides social services by improving the coordination between the eight parish delegations in the city.

Final project - Study on social entrepreneurship

  • Coordinator: Dolors Setó Pamies (dolors.seto@urv.cat)
  • Community organization: SECOT Tarragona
  • Summary: This project can be traced back to the 1st Social Projects Marketplace, was realized the academic year 2014-15 and studied the social entrepreneurship that will enable SECOT - a senior volunteer business consultancy - to expand its knowledge in the field of entrepreneurship. The study aimed to answer such questions as: What is a social entrepreneur? What are his motivations? The final aim was to produce a document that serve as a base for SECOT to explore the possibility of incorporating this new type of entrepreneurship (social) into its business consultancy activities.

Final project - Communication strategy

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: Despertaferro Cultural Action Association - "Som Energia" Cooperative
  • Summary: This project can be traced back to the 1st Social Projects Marketplace, was developed the academic year 2014-15 and is carried out in conjunction with the "Som Energia" Cooperative. Students analyzed the energy sector, the competition and the strategies used (both renewable and non-renewable energies) and the trends of the macroenvironment. From this analysis, they provided ideas, suggestions and modifications that will enable the "Som Energia" Cooperative to adopt a position and implement actions that could lead to a clean model of consuming and producing energy.

Final project - Organization analysis

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: Despertaferro Cultural Action Association
  • Summary: This project can be traced back to the 1st Social Projects Marketplace, was develope the academic year 2014-15 and is carried out in conjunction with the Despertaferro Association, which engages in a variety of social and cultural activities. The main aim of the project was to explore the external and internal communication of the organization in an attempt to improve visibility and participation. Students also studied how to improve the public image of the association.

Final project - Marketing plan for an environmental association

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: Environmental association La Sínia
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace, was realized the academic year 2015-16 and focuses on the Environmental Association La Sínia. The aim was to create a marketing plan for this association in order to increase public awareness of it and to improve its image. This involved analysing the association's activities in relation to volunteering, initiatives and organized events. This analysis enabled students to provide ideas, suggestions and modifications that will help the association to meet its targets.

Final project - Designing a strategy of social communication

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: GEPEC
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona and was developed the academic year 2015-16. The project centres on the GEPEC association in Reus, which carries out diverse environmental activities and projects. The main target of the project was to explore how the association is organized, how it communicates internally and how it promotes itself externally. The aim was to help the association to raise its public profile and to increase the numbers of associates and volunteers, etc. In this regard, particular attention devoted to one of GEPEC's most important initiatives, the naturalist school, which aims to raise knowledge and awareness of the environment among young children.

Final project - Management of the change and of communication

  • Coordinator: Mireia Valverde (mireia.valverde@urv.cat)
  • Community organization: Casal l'Amic Foundation
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona and was developed the academic year 2015-16. The APS experience was to conduct an analysis and monitoring of the management of an internal strategic change driven by the Foundation Casal l'Amic, a non-profit organization dedicated to the social and educational action for children and youth. The work was a study of the procedure carried out at the time of promoting change, is studying their effects on the different variables and interest groups that participate in the activities of the casal. On the basis of this analysis, we posed a series of proposals for action to drive this process, with the ultimate objective to determine the critical points for everything and changes, to maintain the interest and commitment of the various agents involved in the project and the values of the casal.

Final project - Making of a plan for the reception of collaborators

  • Coordinator: Mireia Valverde (mireia.valverde@urv.cat)
  • Community organization: Casal l'Amic Foundation
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona and was developed the academic year 2015-16. The Foundation Casal l'Amic lacked a host protocol to be followed by new volunteers. Improvements were needed in the management of this process of entry, as well as in the monitoring of its voluntary activity. The project therefore consisted in the analysis of the current processes and the development of proposals for improving the reception and management of volunteers as well as their loyalty.

Final project - Study on the taxation and legal framework governing associations

  • Coordinator: Lluís Carreras Roig (lluis.carreras@urv.cat)
  • Community organization: La iMAGInada, Cultural association
  • Summary: This study arose from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona and was developed the academic year 2015-16. The iMAGInada, Cultural association needed information on the general regulations that govern associations such as itself and, in particular, on the various taxes (income tax, personal income tax, local taxes) that were in place for these associations and their members.

Final project - Implementation of teaming in the field of social entities

  • Coordinator: Rosalía Cascón Pereira (rosalia.cascon@urv.cat)
  • Community organization: APPC La Muntanyeta
  • Summary: This Service Learning experience was developed within the framework of a Final project carried out by 2 students te academic year 2016-17. It consisted in making a diagnosis to explore the reasons that facilitate or make difficult the realization of periodic donations in a program of crowdfunding for the APPC La Muntanyeta. The analysis of the data allowed to propose recommendations to improve the success of the Teaming program, a particular type of crowdfunding initiated by La Muntanyeta.

Final project - Development of a management model of a local resource center

  • Coordinator: Rosalía Cascón Pereira (rosalia.cascon@urv.cat)
  • Community organization: Federació d'Associacions Veïnals de Tarragona (FAVT)
  • Summary: This Service Learning experience was developed within the framework of a Final project carried out by 2 students the academic year 2016-17. The Federació d'Associacions Veïnals de Tarragona (FAVT) made available to non-profit entities in the province of Tarragona materials so that they didn't have to outsource their services and the FAVT could continue being a non-profit service of support to the entities of the territory. Students elaborated a Plan of Feasibility and Sustainability of the management of the service of materials that manage from the FAVT. During the development of this plan, students made a detailed analysis of the advantages and disadvantages of becoming a cooperative of neighborhood resources.
  • You can listen to the experience in Ràdio Veïnal de Tarragona

Final project - Communication plan of a cultural association

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: La Imaginada Associació Cultural 
  • Summary: The work arose from a need of the association, which was presented in the ll Market Social Projects URV and was developed the academic year 2016-17: Lack of an external and internal communication plan to promote the project effectively. Students made a study to consider the peculiarities of the organization, its structure, mission, values ​​and organization. First, an assessment was made regarding its mode of operation, its visibility and communication internally and externally. Then proposed ideas on improving internal and external communication.

Final project -Marketing plan for ecological garden produce

  • Coordinator: Claudia Caubet Espuny (claudia.caubet@economistes.com)
  • Community organization: Association Obre't' Ebre
  • Summary: Work on this project involved drawing up a marketing plan on the feasibility of commercializing the Association's ecological produce. Support given to the Association included, the academic year 2017-18, to help in designing a marketing strategy for launching the project and commercializing the Association's produce as well as providing economical viability in the mid- and long-term. The marketing plan also sought to create an economical model that promoted the labour insertion of groups of people who have difficulty finding a job.

Final project - A strategy for developing corporate social responsability

  • Coordinator: Matilde Villarroya (matilde.villarroya@urv.cat) 
  • Community organization: Espai Blanquerna
  • Summary: This project of the academic year 2017-18 analysed the various forms of employment collaboration between public and private companies and organizations that work in the field of social action and were committed to the most vulnerable members of society. By conducting this analysis and exploring the commitment of companies in our region in this field, a plan of action was designed to support, energize, manage and monitor projects aimed at promoting equal opportunities in our region.

Final project - Study of the financial costs incurred by family carers of Alzheimer patients in the city of Tortosa

  • Coordinator: Pau Galiana Llasat (pau.galiana@urv.cat) 
  • Community organization: Terres de l'Ebre Association for Families of Alzheimer Patients
  • Summary: Students on this project of the academic year 2017-18 performed a socioeconomic evaluation of the families of Alzheimer patients based on information provided by the Terres de l'Ebre Association for Families of Alzheimer Patients. By analysing the activities of the Association, research was conducted into the needs of Alzheimer patients and their families, suggestions were made for improvement, and a document was drafted to express the obvious needs of these patients and their families and justify the Association's demands for financial support.

Final project - Market research on labour insertion in Terres de l'Ebre

  • Coordinator: Pau Galiana Llasat (pau.galiana@urv.cat) 
  • Community organization: Federation of social entities in the Terres de l'Ebre region
  • Summary: This project of the academic year 2017-18 enjoyed support from FETSE (Federation of Social Entities in the Terres de l'Ebre region). It involved the drafting of a viability plan to set up a company to promote the employability of people with autism. This plan involved studying the company's internal and external environment, analysing the human resources needed, studying the project's technical viability, and drawing up both a marketing plan and an economical/financial plan. It was concluded that the project is viable thanks to recent economic growth in the region where the company aims to set up and the fact that the region offers numerous benefits.

Final project - Local impact, quantification and economic analysis of social actions

  • Coordinator: Claudia Caubet Espuny (claudia.caubet@urv.cat)
  • Community organization: Espai Blanquerna
  • Summary:  This project of the academic year 2018-19 involved drafting a social stocktaking report for Espai Blanquerna in the city of Tortosa that quantifies not only the real economic impact of its actions but also the savings generated for society by the organization. To do so, the organization's social projects were analysed and indicators are sought to enable the economic, social and cultural impact of its activities to be evaluated. These aspects were used to reveal a full and wide-ranging social balance sheet for the organization that reflects its financial and social reality.