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URV

Service Learning Experiences in the Bachelor’s Degree in Business Administration


Final project - Development of a communication strategy

  • Coordinator: Dolors Setó (dolors.seto@urv.cat)
  • Community organization: Food Bank
  • Summary: As part of the Service Learning Programme, the Final Project aims to design a communication strategy for the "Food Bank" so that the organization can increase its social visibility and, at the same time, attract different types of volunteers from civil society and new corporate partners. The communication strategy will combine elements that make it possible to get in touch with different stakeholders in a more personalized way with other traditional media, such as social networking, which will allow the social organization to reach new audiences. Encouraging the use of social networks is crucial. More specifically, the communication strategy for the "Food Bank" social organization will aim to:

    - Find more volunteers for the organization
    - Incorporate new corporate partners
    - Provide a better public image
    - Be open to the society
    - Reinforce its presence in the social networks

Final project - Model study of relations with collaborating companies

  • Coordinator: Noemí Rabassa Figueras (noemi.rabassa@urv.cat)
  • Community organization: Bank of Blood and Tissues
  • Summary: If social initiatives such as the Blood and Tissue Bank are to be visible, accepted and participated in by the general public, relations with companies and organizations need to be established so that collective goals can be achieved. Companies are aware of the importance and the need to develop strategies and politics of social responsibility, so the main aim of this study will be to propose and analyze effective models of collaboration between these entities.

Final project - Cost of mobile unit campaigns

  • Coordinator: Maria Araceli Rodríguez (araceli.rodriguez@urv.cat)
  • Community organization: Bank of Blood and Tissues
  • Summary: The Blood and Tissue Bank manage the whole blood process, from the moment of donation to the final transfusion, for many of the major hospitals in Catalonia. Using the experience accumulated, this project aims to: (i) determine the cost of each of the mobile unit campaigns; (ii) design indicators to compare the efficiency of each of these campaigns; and (iii) provide managers of the mobile unit with a computer tool that allows them to update and manage the economic information about the service so that they can improve future management of the budget and organize blood donation campaigns.
    It is an interdisciplinary project carried out jointly with the Degree in Finance and Accounting.

Final project - Communication and organization between branches of Caritas

  • Coordinator: Antoni Vidal Suñé (antoni.vidal@urv.cat)
  • Community organization: Caritas in Reus
  • Summary: Originating from the URV's 1st Social Projects Marketplace, this final project (TFG) analyzes the current operation of the organization and makes recommendations for it to increase the efficiency with which it provides social services by improving the coordination between the eight parish delegations in the city.

Final project - Study on social entrepreneurship

  • Coordinator: Dolors Setó Pamies (dolors.seto@urv.cat)
  • Community organization: SECOT Tarragona
  • Summary: This project can be traced back to the 1st Social Projects Marketplace and studies the social entrepreneurship that will enable SECOT - a senior volunteer business consultancy - to expand its knowledge in the field of entrepreneurship. The study aims to answer such questions as: What is a social entrepreneur? What are his motivations? The final aim is to produce a document that will serve as a base so that SECOT can explore the possibility of incorporating this new type of entrepreneurship (social) into its business consultancy activities.

Final project - Communication strategy

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: Despertaferro Cultural Action Association - "Som Energia" Cooperative
  • Summary: This project can be traced back to the 1st Social Projects Marketplace and is carried out in conjunction with the "Som Energia" Cooperative. Students will analyze the energy sector, the current competition and the strategies used (both renewable and non-renewable energies) and the trends of the macroenvironment. From this analysis, they will provide ideas, suggestions and modifications that will enable the "Som Energia" Cooperative to adopt a position and implement actions that could lead to a clean model of consuming and producing energy.

Final project - Organization analysis

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: Despertaferro Cultural Action Association
  • Summary: This project can be traced back to the 1st Social Projects Marketplace and is carried out in conjunction with the Despertaferro Association, which engages in a variety of social and cultural activities. The main aim of the project is to explore the external and internal communication of the organization in an attempt to improve visibility and participation. Students will also study how to improve the public image of the association.

Final project - Marketing plan for an environmental association

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: Environmental association La Sínia
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace and focuses on the Environmental Association La Sínia. The aim is to create a marketing plan for this association in order to increase public awareness of it and to improve its image. This will involve analysing the association's current activities in relation to volunteering, initiatives and organized events. This analysis will enable students to provide ideas, suggestions and modifications that will help the association to meet its targets.

Final project - Designing a strategy of social communication

  • Coordinator: Eleni Papaoikonomou (eleni.papaoikonomou@urv.cat)
  • Community organization: GEPEC
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona. The project centres on the GEPEC association in Reus, which carries out diverse environmental activities and projects. The main target of the project is to explore how the association is organized, how it communicates internally and how it promotes itself externally. The aim is to help the association to raise its public profile and to increase the numbers of associates and volunteers, etc. In this regard, particular attention will be devoted to one of GEPEC's most important initiatives, the naturalist school, which aims to raise knowledge and awareness of the environment among young children.

Final project - Management of the change and of communication

  • Coordinator: Mireia Valverde (mireia.valverde@urv.cat)
  • Community organization: Casal l'Amic Foundation
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona. The APS experience is to conduct an analysis and monitoring of the management of an internal strategic change driven by the Foundation Casal l'Amic, a non-profit organization dedicated to the social and educational action for children and youth. In the work is a study of the procedure carried out at the time of promoting change, is studying their effects on the different variables and interest groups that participate in the activities of the casal. On the basis of this analysis, we pose a series of proposals for action to drive this process, with the ultimate objective to determine the critical points for everything and changes, to maintain the interest and commitment of the various agents involved in the project and the values of the casal.

Final project - Making of a plan for the reception of collaborators

  • Coordinator: Mireia Valverde (mireia.valverde@urv.cat)
  • Community organization: Casal l'Amic Foundation
  • Summary: This project has arisen from the 2nd edition of the initiative entitled the Social Projects Marketplace which was held in Tarragona. The Foundation Casal l'Amic lacked a host protocol to be followed by new volunteers. Improvements were needed in the management of this process of entry, as well as in the monitoring of its voluntary activity. The project therefore consists in the analysis of the current processes and the development of proposals for improving the reception and management of volunteers as well as their loyalty.