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Erasmus Mundus Master on Wine Tourism Innovation (WINTOUR)


The European Master on Wine Tourism Innovation (WINTOUR) offers a truly integrated study programme that combines the expertise in Tourism and Oenology of three universities and regions (University Rovira i Virgili (URV, Spain), University of Bordeaux (UB, France) and University of Porto (UP, Portugal). These universities are located in highly attractive touristic areas, recognised with the label of human heritage by UNESCO, and with a long tradition on wine, producing speciality wines, such as sparkling, fortified, aged red and sweet wines. The training programme is clearly multi-disciplinary and also multisectorial.

The WINTOUR programme is structured in 120 ECTS divided in two years and 4 semesters. The first 3 semesters are taught each in one University (URV, UB and finally UP), and the last semester is devoted to the final internship that will be developed in the associated partners' facilities, mostly from the non-academic sector. Thus, students will have a common track of 90 ECTS, and a final professional Internship for the development of the Master Thesis of 30 ECTS, where students will have to develop a project related to the skills acquired.

The teaching programme will include modules on Wine Tourism and Marketing, Wine Making (mostly focused in sparkling, aged, sweet and fortified wines), Wine heritage, and three different types of internships (on winemaking, marketing, and oenotourism), with the active participation of the non-academic partners in the student training.

Career opportunities

The WINTOUR master programme is dedicated both to basic scientific training (training in wine making), applied tourism knowledge (development of new methods in tourism) as well as providing the students with a set of management skills that can be applied to innovative wine tourism developments. There will be also a relevant formation in Entrepreneurship and Company Management where a part of the training will be also developed during the internships in the non-academic sector that will contribute to the transversal training in a practical form. This programme is aimed to cover the absence of a new profession that needs a multidisciplinary training that incorporates different abilities.

European Master on Wine Tourism Innovation (WINTOUR)
Duration 120 ECTS - 2 years
Track Research and Professional
Type Face-to-face

WINTOUR is an European Join Master Degree between URV, UB and UP, and students must perform at least one semester (30 ECTS) in each of the partner universities. The first semester (S1) is delivered at University Rovira i Virgili, the second semester (S2) at University of Bordeaux, and the third semester (S3) will be delivered in University of Porto. This semester will incorporate a rotating tutored internship of wine making, and also a specific Internship during Christmas Season. Finally, on the forth semester (S4), 30 ECTS corresponding to the Master Thesis will be performed in one of the Associate Partners of the Consortium.


Work placement

The programme includes three different compulsory internships that all the students will have to perform:

  1. Tutored winemaking internship: 6 weeks internship on (practical winemaking, in one of the three regions, to learn about the usual wine making practices.
  2. Christmas season Internship: 3 weeks in one of the three countries (marketing and sales), related with strategies on Marketing and sales during this period
  3. Professional Internship (Master Thesis): 4 months in one of the three countries (joining one of the professional associate partners) (Oenoturism)

Also, some student visits and trips will be included in the "Wine heritage and Tourism" modules.

Language of instruction English
Collaborating Institutions
  • Freixenet
  • Codorniu
  • Bodegas Miguel Torres
  • Priorat Turisme
  • Gran Cruz Porto
  • Lavradores da Feitoria
  • Cité de civilizations du vin
  • Conseil Interprofessionnel du Vin de Bordeaux (CIVB)
  • Universidad de La Rioja
  • Aristotle University of Thessaloniki
Participating universities
  • University Rovira i Virgili (URV, Spain)

  • University of Bordeaux (UB, France)

  • University of Porto (UP, Portugal)

  • Faculty of Oenology / Faculty of Tourism (URV)
  • ISVV (UB)
  • Faculty of Sciences / Faculty of Arts (UP)
Master's degree website http://www.wintour-master.eu/en_index/
Pre-enrolment periods

1st period (for applicants interested in Erasmus+ scholarships): from December 15th 2015 to March 15th 2016.

2nd period (for self‐funded applicants): from 25th April to 15th June

Course start date 01/09/2016
Academic coordinator Dr. Gemma Beltran
Administrative manager Ms. Cinta Sanz Ibáñez
Coordination's email address


Specific grants for this master's degree Erasmus Mundus scholarships for European and non-European students. More information
  • 4500 euros/year for students from "programme country" 
    (European countries+Turkey+FYROM+Iceland+Liechtenstein and Norway)
  • 9000 euros/year for students from "partner country"
    (all the others countries) 

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