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Master's degrees > University Master's Degree in Strategic Communication

University Master's Degree in Strategic Communication - 10th edition

University Master's Degree in Strategic Communication

Programme

YEAR COMPULSORY CREDITS OPTIONAL CREDITS EXTERNALS  PRACTICALS CREDITS MASTER’S THESIS CREDITS TOTALS
1st 33 12 --- 15 60
TOTALS 33 12 --- 15 60

FIRST YEAR: Compulsory Subjects

CODE SUBJECT CREDITS
Yearly subjects
12885301 Master's Thesis 15
First semester
Virtual subjects 
12885101 Opportunities and Risks in Organizational Communication  3
12885102 Persuasion Through Discourse 3
12885103 Storytelling and Framing for Organizations 3
12885104 Qualitative Research Techniques in Communication 3
12885105 Quantitative Research Techniques in Communication 3
Second semester
Attended subjects
12885106 Campaigns and Communications Plans 3
12885107 Crisis Communication: Management, Skills and Cases 3
12885108 Management in Communication 3
12885109 Digital Marketing Tools 3
12885110 Management of Online Communication and Community Management  3
12885111 Communication and Strategic Management 3

OPTIONAL SUBJECTS

CODE SUBJECT CREDITS SUBJECTS OFFERED 2020-21
12885201 Communication in Political Organizations (virtual)  3 Yes
12885202 Strategic Communication of Territorial Brands (attended) 3 Yes
12885203 Institutional Communication (attended) 3 Yes
12885204 Communication and Social Responsibility (attended) 3 Yes
12885205 Designing Experiences (attended) 3 Yes
12885206 Projects and Reports in Communications Research (virtual)  3 Yes
CODE SUBJECT CREDITS
12224115 Corporate Communication and Image 6

After checking the candidate's transcript, the body responsible for admission can decide that the student must attend and satisfactorily complete some of the subjects that are programmed as bridging courses. 

YEAR 2020-21 YEAR 2021-22 YEAR 2022-23
1st Year Tutorials 1st Year Exam 1st Year Terminated
Observations
  • Once the subjects for each year have passed through the tutorial and exam phases, the student can request authorization during the following academic year to be allowed an extraordinary assessment session within that same academic year. If the student does not pass the subjects during these sessions, he or she will not be able to finish the degree through this curriculum.
  • For subjects shared with the Master's degree, the School can offer alternative teaching during the academic years in which the tutorials or exam are held.
  • For subjects with tutorials or alternative teaching, the student must pay the whole fee for the credit. For law subjects that are only subject to an exam, the student must pay 15% of the fee for the credit.
  • Students who cannot finish their studies through this curriculum can request to be changed to the new curriculum.
SUBJECTS OF MASTER'S DEGREE IN STRATEGIC COMMUNICATION IN THE COMPANY OF RISK (2012) SUBJECTS OF MASTER'S DEGREE IN STRATEGIC COMMUNICATION (2020)
Code Subject Credits Code Subject Credits
12765101 Communication in the Risk Society 3 12885101  Opportunities and Risks in Organizational Communication 3
12765102 Qualitative Research Methods in Communication 3 12885104 Qualitative Research Techniques in Communication
12765103 Quantitative Research Methods in Communication 3 12885105 Quantitative Research Techniques in Communication 3
12765104 Persuasive Speech Analysis 3 12885102 Persuasion Through Discourse 3
12765105 Investigation into Media Texts  3 12885103 Storytelling and Framing for Organizations 3
12765106 Strategic Management of Identity and Communication 3 12885108 Management in Communication 3
12765107 Communication Campaigns and Results Evaluatio 3 12885106  Campaigns and Communications Plans 3
12765108 Online Communication Management 3 12885110 Management of Online Communication and Community Management  3
12765109 Communication in Crisis Situations 3 12885107 Crisis Communication: Management, Skills and Cases 3
12765110 Communication Skills 3   ---  
12765111 Latest Trends In Strategic Communication 3 12885111 Communication and Strategic Management 3
  ---   12885109 Digital Marketing Tools 3
12765211 Strategic Communication of Territorial Brands 3 12885202 Strategic Communication of Territorial Brands 3
12765215 Corporate Communication in Smes 3 12885204 Communication and Social Responsibility 3
12765216 Communication in Political Organisations 3 12885201 Communication in Political Organizations 3
12765217 Institutional Communication 3 12885203 Institutional Communication 3
12765218 Experience Design 3 12885205 Designing Experiences 3
12765219 Disseminating Heritage 3   ---  
12765201 Communication Theories 3 12224115 Corporate Communication and Image 6
12765202 Fundamentals of Strategic Communication 3