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Master's degree in Analytical Techniques and Innovation in Tourism

The objective of this master's degree is to provide students with multidisciplinary training that prepares them to work as professionals and researchers in their chosen specialisation of tourism and leisure.

Students can access the master's degree if they have previously completed a bachelor’s degree or equivalent in the field of social sciences, law, or other areas of knowledge such as computer software engineering and systems engineering. More specifically, the programme is aimed at graduates in tourism, business administration and management, economics, marketing and market research, communication, and geography and spatial Planning who wish to further their knowledge and specialise in the field of tourism analysis and innovation.
This programme is, therefore, a specialisation in the techniques for analysing the information generated by the tourism market. The aim is to develop innovative products and services for new structures and needs of the sector and to apply new technologies in tourism planning and management processes in both the public and private sectors